victoria beckham fashion brand

‘‘In the countryside, I found myself reaching for my Reebok collection most days as I was primarily looking for comfort,” she says. Complimentary delivery and returns on all your orders

Victoria Beckham will cut 20 employees from her loss-making fashion brand in order to “make it sustainable” after the coronavirus pandemic. You need to be a subscriber to join the conversation. She’s certainly had to make some tough decisions. Lockdown has hit fashion businesses particularly hard – or at least those who make relatively formal, fitted clothes. Sign up for email updates on the latest Victoria Beckham collections, campaigns and events. Complimentary delivery and returns on all your orders Victoria Beckham has just announced her plans to future proof her brand – and maybe, in the process, quell the sceptics who’ve always viewed her label as an indulged, former pop star’s hobby.

“The We rely on advertising to help fund our award-winning journalism.We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. "This enforced pause has given me time to think,’’ says Beckham . From now on, the company will halve the number of its collections from four a year to two, cut the individual styles (or SKUs) by 40 per cent - although it may produce more of each one. She also confirms, despite fears that uncertainty will put paid to the official The other take out from this announcement is that she will, for the moment, be keeping that expensive Dover Street flagship, because even though core customers continued to shop through lockdown via Whatsapp conversations with her sales team, a store remains key to a brand’s sense of self.But watch this space.

The latest offers and discount codes from popular brands on Telegraph Voucher Codes Victoria Beckham Limited respects your privacy and is committed to treating any information that we obtain about you with as much care as possible and in a manner that is compliant with all applicable data protection legislation including EU General Data Protection Regulation 2016/679 ("GDPR") and any national implementing laws in relation to the same (collectively, "Data Protection Legislation"). Complimentary delivery and returns on all your orders Find out more Ms Beckham’s company, with its flagship Mayfair store selling £ 2,000 dresses and £ 1,000 handbags, will also cut the number of annual fashion collections by half after being hit hard by the Covid-19 crisis. Sales of For Beckham, this new direction could refresh the image of her label.

Beckham is far from alone in her travails. The news comes just months after reversing plans to furlough employees. She had already tried to shift its image as a purveyor of body-con dresses, with increasingly well-received creative catwalk shows. Complimentary delivery and returns on all your orders Full details of your rights in relation to your data are set out in our To enable this feature, you must agree to our use of cookies.Victoria Beckham Limited respects your privacy and is committed to treating any information that we obtain about you with as much care as possible and in a manner that is compliant with all applicable data protection legislation including EU General Data Protection Regulation 2016/679 ("GDPR") and any national implementing laws in relation to the same (collectively, "Data Protection Legislation").

Complimentary delivery and returns on all your orders In response to her customers – and the way her own style has relaxed over the past few months living in Cotswolds – Beckham is now focussing increasingly on smart denim pieces and relaxed but crisp blouses and shirts. When the Kate effect isn't enough: what went wrong at society-favourite Beulah?

Why Ganni doesn't want you to buy its new collection Beckham, like so many luxury brands, is directing her energy at selling directly to her fans through her website. Victoria Beckham at the official opening ceremony for the National Museum of Qatar. But the fitted slinky Victoria Beckham dress, Perhaps not so much any more. One thing’s clear, even the most traditional fashion brands – and it’s a surprisingly traditional industry – cannot count on the paradigm looking the same in a year from now.I wonder, for instance, what will become of all those discounting businesses if luxury brands successfully cut back on the amount of stock they produce.

Overall this should mean a reduction of around 20 per cent in its product output. Victoria Beckham Autumn/Winter 2020 during London Fashion Week Famous faces who have stepped out in her designs include the Duchess of Sussex, Jennifer Lopez, Lady Gaga and Kim Kardashian. The most flattering and versatile summer dresses of 2020, as chosen (and worn) by our fashion editors This has influenced how I’m designing my mainline collection - more denim, jersey and shirting alongside the How this will all play out in her catwalk shows which will be revealed in September. MORE: Victoria Beckham reveals rare look inside parents' stunning home The former Spice Girl's fashion brand has a legion of A-list fans, but has nevertheless struggled with sales in recent years. The Telegraph values your comments but kindly requests all posts are on topic, constructive and respectful. Complimentary delivery and returns on all your orders It’s not all bad news, however. Complimentary delivery and returns on all your orders