uniqlo corporate office los angeles

It sold more than 11m warm, easily packable “Ultra Light Down” pieces in the two years after they were launched in 2009. Unlike competitors that often feature aspirational pictures of models in perfectly fitting garb, Uniqlo stores use rotating putty-coloured mannequins (“a neutral colour that is not white”, a At first glance there seems nothing obviously Japanese about Uniqlo’s wares. preference. Since 2006 it has invited customers to recycle old clothes in-store (the recycling boxes I examined in Japan were empty).

Even if you want to fly under the radar, there still has to be some indication that you’re fashion forward.” Once that urban millennial with a starter job begins to make real money, Rowen postulated, “they move past a brand like Uniqlo pretty quickly.” Americans are perhaps willing to embrace invisibility only until they are rich enough to want to be seen.The expression “fast fashion” has become a watchword for low-cost, on-trend items made on mass-production lines that are soon abandoned by the wearer. UNIQLO also has a longstanding partnership with Kaihara Corporation, well-known as a maker of high-quality Japanese denim. Katsuta and his team try to work out which trends won’t resonate on a global scale and pounce on ones that do. “People say, ‘Yuki, that’s going to be great for tall skinny American ladies but our nation is completely different, we are small and wide.’ But it turned out in Japan that skinny jeans were like the new tights, and a lot of ladies wear a longer sweater or a tunic with them.” He added in a generous amount of stretch and they became even more “useful”, as a favoured Uniqlo expression has it. In 2012 he said he wanted Fast Retailing to hit $50bn in revenue by 2020 (at the time its revenues were $10bn a year); it reached $17bn in 2019. Together, we create places that connect, engage and inspire.We use cookies for analytics and enhance user experience on our site. Last Christmas, not long after I moved back to America from Japan, I visited a shopping mall at Tyson’s Corner, a wealthy neighbourhood outside Washington, At Uniqlo, a cramped storefront on a second floor with low ceilings, the window displayed maroon flannel shirts – with the sleeves scrunched up, naturally – and stretchy charcoal trousers. Kawamura recalls an old Japanese proverb, “The nail that sticks out gets hammered down.” She adds: “In a society that traditionally values conformity and harmony, dressing like everyone else is seen as socially desirable.” When everyone is wearing a solid-black sweater, she said, “no one knows whether that is Uniqlo or Yohji Yamamoto (a Japanese avant-garde designer).”As a guide for its manufacturing process, Uniqlo invokes Whether this Japanese company can dominate global fashion remains an open question. After I made my purchase, my credit card was handed back to me with two hands, as is customary with all interactions involving money in Japan.For $29 I bought a pair of grey wool HeatTech trousers with an elastic waist: sweatpants masquerading as smart casual. But then, Uniqlo’s neutral, even bland basics, convey the kind of low-key self-assurance that’s always in style, perhaps because it hints at wealth.

Women, Men, Girls, Boys. When the world slowed to a near halt, Uniqlo was there to fill the void.Sign up to our free daily newsletter, The Economist todayNothing to speak of: the horror of a world without gossip

But as a retailer that sells more than 1bn items each year – and at low prices – Uniqlo falls foul of many of the same accusations and negative publicity directed at firms that are more obviously trend-driven.Like other clothing companies, Uniqlo has gestured towards sustainability.

Dear First Time Visitors, Welcome to Fast Retailing Career site! If you have a question related to COVID-19, including store hours or return policy, please click here, where you can find our most up to date information.To promote the safety and well being of our employees, the Customer Engagement Center is working remotely. The winning designs will be featured in UNIQLO’s Spring Summer 2015 collection, available in UNIQLO stores worldwide and online. Katsuta describes it as “quality clothing at affordable prices to make everyday life better and more comfortable”. UNIQLO, the global clothing retailer, today announced the upcoming launch of its second SPRZ NY collection of products and accessories inspired by modern and contemporary art. Many Japanese, though, regarded the brand as provincial and cheap.In 1995 the chain launched a campaign, “Say something bad about Uniqlo, Get ¥1m”, which triggered nearly 10,000 complaints about everything from the poor quality of the discounted clothes to the sub-standard customer service.