attitude change theory pdf

endobj endstream 82 0 obj For example, what does the person believe about contaminated drinking water, what do they believe about the likelihood of spilled pesticides leaching into groundwater, and what are their attitudes about contaminating drinking water with pesticides? endstream <>stream endstream 62 0 obj xœ+ä î |

xœ+ä î | endstream endobj For example, if a car salesperson, Craig, was trying to sell a new BMW to Varda, he would be more likely to make the sale if he emphasized the reliability of the car This second set of theories draws on a number of behavioural models in order to explain how to change behaviours. <>stream <>stream <>stream <>stream endobj ¹ 0;y xœ+ä î | endobj 108 0 obj 4 0 obj

xœ+ä î | endobj In the Theory of Behavior Change, “attitudes” refers to a person’s beliefs about and attitude toward a specific behavior. endobj endstream 126 0 obj xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆLC—|…@üj!j¹ ˆ”“ On the other hand are theories that focus on how to change behaviour from one behaviour to another, more desired behaviour (Figure 1, right side). endstream Should we cancel … endstream xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆLC—|…@üj,!j¹ ŠD£ 70 0 obj <>stream endstream endobj <>stream endobj xœ+ä î | <>stream

<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> endstream 128 0 obj endobj Click Download or Read Online button to Theories Of Attitude Change book pdf for free now. theories inspired by the file-drawer view, such as the MCM (Petty et al. endobj

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endstream xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆL—|…@üj!j¹ ‰™ endstream <>/Font<>>>>> endstream endstream research using behaviorist learning theory as a model for understanding attitude change emerged out of the World War II program of Hovland, Lumsdaine, and Sheffield (1949), and prospered in the work of Hovland ’ s student William McGuire (1960, 1961). endobj <>stream endstream endobj Attitude Change Theory - Free download as PDF File (.pdf), Text File (.txt) or view presentation slides online. xœ+ä î | xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆLc—|…@üj,!j¹ Š´§ endstream

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xœ+ä î | endstream xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆL—|…@üj,!j¹ Šì© endstream 89 0 obj how intentions, attitudes, values and other factors shape behaviour (Figure 1, left side). 69 0 obj endstream <>stream endobj endstream endobj endobj endobj 109 0 obj 91 0 obj endobj <>stream endobj 75 0 obj endstream

endstream 92 0 obj Functional Attitude Theory——105 persuasive appeal would be much more likely to change, shape, or reinforce the attitude in the direction that the speaker desired. <>stream endstream endstream xœ+ä î | <>stream endobj endobj endobj endstream <>stream endstream <>stream <>stream xœSä*ä*T0T0 BC=c#3S=KS…ä\ıˆLc—|…@üj!j¹ ‰— 107 0 obj

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